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Localisation services for websites, documents & marketing materials

As a leading provider of translation services in the UK, Welcome Translation Experts (WTE) truly understand the importance of effective localisation services. A direct language translation, i.e. merely changing words, does not guarantee that your message is received as you intend. Your international customers need to understand the message but in addition, the content must be relevant to them.

Our localisation services adapt your materials, accounting for different factors from the target region such as cultural nuances, symbolism or units of measurement.

As one of Welcome Translation’s most popular services, our website translation service is usually combined with tailor-made localisation services to deliver a website experience that is culturally relevant to your customers. Our professional localisation services can also improve the cultural relevance of international marketing material and other translated documents.

Why Localisation Matters

Colours and numbers can carry very different meanings that have a powerful effect in the receiving cultures, even in countries that are geographically close.

Seeing a black cat is a symbol of bad luck in Spain, but not in the UK. By contrast, opening an umbrella inside a house is associated with bad luck for British people, but not for Spaniards. These are just two examples where localisation services may come into play when translating marketing materials.

Similarly, “Friday the Thirteenth” is associated with bad luck in the UK, while in Spain the same connotations accompany the expression “Tuesday the Thirteenth”.

These examples show clearly that social customs and conventions may vary greatly from one country to another. Direct, literal translations may fail if localisation isn’t addressed during the translation process.

Engage a professional translator with localisation skills

Our linguists have an in-depth understanding of their respective languages and cultures. Factors they will consider when localising your copy include:

  • Local customs and conventions
  • Social taboos
  • Telephone number formats
  • Colour symbolisms
  • Currencies
  • Formatting of numbers, dates and times
  • Local holidays
  • Metric systems
  • Images

Request a free quote for WTE localisation services

Call us on 0121 2013 475 or email us at info@welcometranslationexperts.co.uk to talk about arranging a free quote for professional localisation services.